What is Social Media?
Social media has modernized the way we reach our potential consumers, via the internet. Social media has become appealing to big businesses. Credible brands are utilizing social media to reach old customers, gain new ones and build or maintain credibility and reputation among consumers. Social Media can be an inexpensive way of marketing your brand, for example, Facebook, Twitter, Myspace and web site blogs.

What is Marketing?
Marketing is the process of interesting potential customers and clients in your products and/or services, Marketing involves researching, promoting, selling, and distributing your products or services.

What is eMarketing?
E-Marketing is the process of collecting email addresses from your customers or potential customers, and reminding them or telling them about your business via email. Emails are designed using your own branding with input from you and can be sent out by PW-MS on a monthly basis to your data base. E marketing is probably the cheapest way of keeping in touch with your client base, and reaching your target customers.

What is HTML?
This is the code that websites are written in and stands for Hyper Text Markup Language - a computer language devised to allow website creation. These websites can then be viewed by anyone else connected to the internet. It is constantly undergoing revision and evolution to meet the demands and requirements of the growing internet audience.

What is CMS?
A Content Management System (CMS) is a piece of software that makes it easy to publish and administrate website content yourself. If you can use a computer, you can manage the content for your website. Using a graphical user interface, authors can simply create text, insert images an multimedia files, schedule content (and much more) to build and maintain a dynamic website.

What is E-Commerce?
Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.

What is SEO?
The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job. SEO directly addresses the need for a website to attract new and targeted visitors, who in turn will convert into buying customers. It has been proved about 90% of all new visitors to a web site found it using the major search engines such as Google or Yahoo!

What is PPC?
Pay Per Click (PPC) is advertising on a search engine results page. Your site comes up in the sponsored results and only pay if someone clicks on your ad. A well run PPC Campaign will bring you better qualified traffic and could cost you a lot less per click than you think.